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desired results
In a culture of excess information, good design can help your business clarify its vision, enhance its products and services and better serve your customers. Therefore, every opportunity to serve your marketing needs is rooted in strategic, linear thinking and executed with unique creativity. Forward, beyond-the-box thinking will set your business apart from the competition.
Partnership is the key. The very best ideas have developed from collaboration with clients who engage in the process with feedback at all junctures.
generally, most projects follow a similar process:
determine: Understand the challenge, gather information and define project goals based on client input, criteria, schedule and budget. This step begins with an initial meeting (in person or virtual.)
plan: Following that meeting we work to determine present brand perception in the mind of the customer, understand competitive positioning and target the best opportunities to help a business reach potential customers and goals. This is documented in a creative brief which explains the determined framework and expectations including client criteria, the scope of the project, schedules and budget. All information is agreed upon before proceeding. There are no surprises!
design: Visual layouts and/or prototypes are developed in accordance to the creative brief. Varying concepts are always presented.
produce: Upon approval of the final concept(s), the concept evolves into a reality and is prepared for print, production, installation and/or application as needed.
complete and evaluate: Project is reviewed as a collaborative effort with the client. Transfer of files to client will be made for archival purposes as determined and stated in initial contract or creative brief. |
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